The music and entertainment industry is a vast sector producing billions of revenue each year. Males usually predominate the leadership. However, there are women who have started taking charge. Among these women is the COO of Roc Nation, Desiree Perez. Desiree Perez, also known as Des Perez, was listed among the top female executives according to the billboard.Desiree Perez is a member of a faction called the Hova faction. This group is responsible for running all the operations of Roc Nation. It is an entertainment company and also a recording label that manages artist and producers.
They also specialize in tour handling and film deals.When one thinks of Shawn Carter famously known as Jay Z, the thought of a business mogul comes to mind. He has been able to transform from a rapper to a business tycoon with the help of Desiree Perez. Apart from being at Roc Nation where she joined in 2009, she was also a part of SC enterprises managing the business interest of Shawn Carter.Desiree Perez is the best person to inquire when making critical business evaluations including negotiations.
Perez radiates charisma and skill when she gets into business.This may be the reason why Jay Z has had her by his side for twenty years.Perez has earned a reputation for having a high level of client success. She was a participant in the successful Beyoncé formation deal. That is not all; Des had a role to play in the twenty-five million dollars Samsung deal with Rihanna. She was also responsible for the negotiation that took place in the sprints two hundred million investment in Tidal. The deal later paid off with the new Jay Z album 4:44 which happens to be his 14th album ranked number one by Billboard.