Marketing is the hallmark of all enterprises. With that said, it is essential to understand the money value of a commodity before purchasing or marketing it.
Many marketers face the challenge of investing in the right SKU also known as the Store Keeping Unit. This article simplifies the roles of merchandising according to Kenneth Goodgame, an expert in retail, marketing and investment.
Kenneth is a well-known prominent marketing professional. With his impressive resume in the retail industry, he can attract and maintain consumers. Kenneth has a great understanding of how in- store promotions run. With his broad knowledge on retail and merchandising, Kenneth developed successful planograms for commodities.
Kenneth at True Value and Others
According to Crunchbase, although he worked at several retail stores, Kenneth Goodgame worked as president in other firms like Techtronic Industries, Newell Rubbermaid, and True Value Hardware Corporation. In all the companies he has worked with, Kenneth registered a massive increase in sales through comprehensive marketing strategies.
At True Value, he launched the 250 SKU EDLP program. The program delivered full margin percentage by lowering the recommended retail price on sensitive store keeping units. The result was a high-profit margin.
According to https://about.me/kengoodgame, Kenneth Goodgame launched a new website for the purpose of engaging business persons in productive conversations meant to better their knowledge on financial markets. His core attention is on using mainstream methods to reach the corporate world. With many people looking up to him, Kenneth focuses on motivating Merchandisers and Retailers through his social media.
In the marketing world, policies change from time to time. It is essential for retailers to understand those changes. Kenneth educates marketers on the shifts in policy. Through the sensitization, he has made a name for himself in the marketing world.
Even when facing challenges, Kenneth remains timely by achieving the goals. Because of his successes, he earned the title of expert in merchandising concepts.
Kenneth attended the University of Tennessee where he graduated with a Bachelor of Science. He currently serves as a senior executive with several executive leaderships for Fortune 50 retailers.