The COO of Roc Nation., Desiree Perez

The music and entertainment industry is a vast sector producing billions of revenue each year. Males usually predominate the leadership. However, there are women who have started taking charge. Among these women is the COO of Roc Nation, Desiree Perez. Desiree Perez, also known as Des Perez, was listed among the top female executives according to the billboard.Desiree Perez is a member of a faction called the Hova faction. This group is responsible for running all the operations of Roc Nation. It is an entertainment company and also a recording label that manages artist and producers.

They also specialize in tour handling and film deals.When one thinks of Shawn Carter famously known as Jay Z, the thought of a business mogul comes to mind. He has been able to transform from a rapper to a business tycoon with the help of Desiree Perez. Apart from being at Roc Nation where she joined in 2009, she was also a part of SC enterprises managing the business interest of Shawn Carter.Desiree Perez is the best person to inquire when making critical business evaluations including negotiations.

Perez radiates charisma and skill when she gets into business.This may be the reason why Jay Z has had her by his side for twenty years.Perez has earned a reputation for having a high level of client success. She was a participant in the successful Beyoncé formation deal. That is not all; Des had a role to play in the twenty-five million dollars Samsung deal with Rihanna. She was also responsible for the negotiation that took place in the sprints two hundred million investment in Tidal. The deal later paid off with the new Jay Z album 4:44 which happens to be his 14th album ranked number one by Billboard.

Desiree Perez Doesn’t Stand Idle in Face of Misogyny

When one considers the powerhouse that is Jay-Z, the name Desiree Perez is often not far from the mind. As the COO of ROC Nation, a position she’s held since 2009, she’s overseen the steady and successful climb of many musical artists–Jay-Z among them. Although private, Desiree Perez did not stand idly by when Neil Portnow, president of Recording Academy, made an insensitive remark regarding women. In this statement, he said that women needed to step up in order to advance their careers.

Naturally, Desiree and other women were not keen on letting Portnow slide with that offensive statement. Pink reportedly said in response, “Women in music don’t need to ‘step up’—women have been stepping since the beginning of time . . . Women OWNED music this year. They’ve been KILLING IT. And every year before this. When we celebrate and honor the talent and accomplishments of women, and how much women STEP UP every year, against all odds, we show the next generation of women and girls and boys and men what it means to be equal, and what it looks like to be fair.”

Desiree, along with a group of other women from recording labels, signed a letter to the Recording Academy’s board. In the letter, they stated that the academy was, “woefully out of touch with today’s music, the music business, and even more significantly society.” In addition, they called for Portnow’s resignation. The academy, in turn, has stated that it’s going to put forward efforts to ensure that all forms of bias and barriers are eliminated to promote female advancement.Since Desiree Perez has been a strong supporter of the #MeToo movement among her fellow female artists, it comes as no surprise that she was among those to spearhead the problem presented by Portnow’s comments.