Known by his nickname of Duda, Eduardo Sirotsky Melzer has been blazing a trail through one of Brazil’s best known and respected media organizations, RBS Group, for a number of years. According to acaert, in 2016, Duda Melzer finally reached the position he had been earmarked for since it was announced in 2012 that a planned succession to hand over control of RBS to him would take place; Duda is now the third generation of the Sirotsky family to helm the RBS Group that was established by his grandfather Mauricio Sobrinho Sirotsky in 1957.
Duda Melzer has looked to gain experience in a number of different areas of the media and financial industry to prepare him for his role as the leader of the RBS Group, including a period of time spent studying and working in the U.S. After completing his studies at the Harvard School of Business Duda embarked upon a career in the U.S. that saw him work in executive positions with the Delphi Corporation and Box Top Media before returning to Brazil to join the family business.
In a report by clicrbs, as part of the planned succession to hand control of the RBS Group to Duda Melzer the now President and Chairperson of the company established the eBricks investment company in 2004. Duda Melzer understands the shifting nature of the new technology and media industries and has led the eBricks brand through a series of investments in technology based startups that total around $300 million in funding.
Although much of his time has been spent exploring the world of investing and new media he also indulges a number of other passions, such as horse racing that he keenly follows around the world. Duda Melzer also led the RBS Group to invest in the largest Online wine sales company in Brazil to aid in the diversification of the portfolio of the Sirotsky family.
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