Ryan Emmons, founder of Waiakea Water, has seen a tremendous growth of his product in the last three years. Since 2012, the bottled water company grew nearly 5000 percent. Learn more about Waiakea Water: http://www.ebeverageservice.com/waiakea-hawaiian-volcanic-water-500-ml-12-ct/
Considering the triple bottom platform of the company, which focused on core elements of health, sustainability, and charitable initiatives, such a staggering growth is certainly possible.
According to the company, the Waiakea spring water is extracted from the purest sources of mineral water in the world. It travels 14,000 feet inside Volcanic rocks to reach its final destination.
Along the way, the water collects important minerals, nutrients, and alkaline, which are essential for human health. In fact, these nutrients are extremely effective for skin and nails. In addition, natural alkaline and electrolyte packed product also helps cure diseases and acid influx.
The incentive to buy Waiakea Water bottles is not based on health, alone. The company also offers its product in sustainable rPET bottles, which are made from recycled material. Recently, Ryan Emmons initiated a contract with a Californian bottle manufacturing plant to ensure that water do not have to travel long distance inside containers.
In accordance with the Hawaiian practice and notion of “mālama i ka ‘āina”, the water is also carbon neutral. Based on the philosophy, the company has won more awards than any other major mineral water brand.
The third component is evident from the philanthropic initiatives of the brand. For every 1 Liter consumed, the company donates 650 mg of clean water to rural areas of Africa.
Working with Pump Aid, the company has donated more than 500 Million Liter of water to malnourished communities. The initiative has also encouraged customers to drink ethically inspiring other companies to follow suit.
About Waiakea Water
During its initial years, Waiakea water sold only few thousands bottles of water. As such, it was a challenge for Ryan Emmons to convince major stores to buy the product. However, big chains such as WaWa and Whole Foods got convinced of the demand for the product. In the following years, the company experienced nearly 170 percent growth every year.
Currently, it is valued at $10 Million. The company sells nearly 120,000 cases of bottles each year and the product is now available at 2000 stores in 30 U.S. States.
To celebrate its success, the brand is launching a new manufacturing facility in Hawaii that will allow it to cope with increasing customer demand, both in the United States and across international markets.